LANDCROS: Hitachi Construction Machinery Rebrands for the Future

Hitachi Construction Machinery Co., Ltd. (HCM) has announced plans to rebrand as LANDCROS, effective April 2027, marking what it describes as a major transformation in its approach to the construction and mining sectors. The move reflects a shift toward digitalisation, automation and sustainability as the company aims to support customers facing growing demands for efficiency, lower costs and faster project delivery.

According to HCM, the new brand embodies a broader vision that extends beyond manufacturing equipment, positioning LANDCROS as a provider of intelligent, connected and environmentally responsible solutions. The company adds that this evolution builds on its long-standing dealer network and signals a focus on integrating artificial intelligence, data and design to reshape customer experience across its global operations.

“LANDCROS represents our commitment to go beyond machinery, empowering customers with intelligent, connected, and sustainable solutions. It is based on a partnership philosophy, working openly with technology leaders, integrating cutting-edge digital and AI capabilities into machines that symbolize reliability in the construction industry.” said Francesco Quaranta, President and CEO of HCM Europe.

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