Caterpillar Recognised for MINExpo Booth Design

Caterpillar has received a Gold Award for Stand Design at the 2025 Eventex Awards for its 56,000 sq ft exhibit at MINExpo 2024. Designed to resemble a mine site, the booth was developed in collaboration with creative partners including Spiro and Converse Marketing, and aimed to immerse visitors in the company's technology, history, and operations. The Eventex Awards jury selected the design from among more than 1,200 global entries.

The space recreated Caterpillar’s Tinaja Hills Demonstration & Learning Center in Arizona to reflect its brand and engage attendees through visual storytelling and interactive elements. The company says the award recognises the work of its marketing and design teams in delivering a large-scale exhibit that represented its mining capabilities and industry presence.

“We’re proud of the team whose creativity brought this award-winning booth to life. Their innovation continues to inspire excellence across all we do,” said Veronica Newhouse, vice president of Aftermarket Services & Marketing for Resource Industries at Caterpillar.

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